Advertising Research Essay Example | Topics and Well Written Essays - 750 words

Advertising Research - Essay Example The different academic disciplines help in understanding these differences among the consumers. In this paper, three academic disciplines and their role in advertising research would be discussed. Psychology, perhaps, has the greatest role to play in Advertising research. The main purpose of advertising is to attract the customer and increase awareness of the brand through advertisement. In order to attract the customer, advertisers needs to understand the minds of the consumer. Consumers, nowadays, have placed a barrier around themselves and they have a cynic attitude towards advertising (Nyilasy and Reid, 2009). However, this has not changed anything. Advertisers still use advertising to reach and the customer. Many of the ads that consumers are exposed to make no impact on the product sales but sometimes an ad connects with the consumers and product sales increase directly as a result of the advertisement. An advertising connects with the consumer when it understands the consumer. Thus, understanding the consumer is vital. Psychology helps in understanding the consumer and it plays the role of effectively targeting the right consumer. Often research on a certain topic helps understand the consumer better and this then helps in improving advertising in the future. For instance, an apparel store can conduct a research on the impact on sales after using celebrity branding. This would help the advertisers to understand whether celebrity branding does impact the sales of the product. If it does, the store can use celebrity branding often to improve their sales. Thus psychology helps in advertising research by answering the simple question: Why do consumers behave the way they do? This is then used to make advertising more effective (Reijmersdal, Neijens, and Smit, 2009). Sociology is the study of human behavior within the society. Humans like to consider themselves as part of a group or a community and in order to understand a person, it is important to

Anything free style Essay Example | Topics and Well Written Essays - 500 words

Anything free style - Essay Example Taking pictures and video-recording used to be two different jobs but now a digital camera performs a number of functions at the same time. It was quite costly when new but now prices have come down as a number of manufacturers are in the business. So, mostly all families have a digital camera. Purchasing a digital camera is not easy as a wrong decision can result in outdated purchase that has no guarantee of its parts. To save one from this error, one should buy a device which is quite costly than the average market price so that all latest features are there in that digital camera. One should look out for the price, the image resolution, size of the memory card, the LCD display, the interface, and the weight & size of a digital camera while purchasing. One important quality feature of a digital camera is its resolution, which technically is based on the number of pixels. A camera with higher pixels is known as better than lower number of pixels. Before buying a digital camera, it is important to know for what purpose you are buying it. For a big photo, using the zoom function on a small resolution camera will not provide a bigger picture. Zoom function can save money but the quality of picture is not good. It is better to select a better camera with a lesser memory. LCD- display is must to remove unwanted images and perform other functions related with LCD. Other features of digital cameras are creating a slide show, a digital photo album, and presentation on a computer, TV or multimedia projector. You can get images printed without using a computer. One can send images using email via the Internet. This is the most worthy feature of a digital camera. Digital cameras come in the price range of $300 to $9000 but don’t expect many features from a camera of $300. The popular brands selling digital cameras are: Sony, Canon and Nikon. Others include Casio, Fuji, HP, Kodak, Konica, and